Gone are the days of the slick, smooth talking salesperson. Today’s sales pipelines are built on trust, providing value and building relationships. With long sales cycles and multiple decision makers, B2B sales requires developing a certain level of trust. Here are five techniques that can be used to make this happen.
Your channel partners need help, but what exactly do they need? Channel managers that are actively involved in their partner communities tend to be more successful. Providing your partners with the resources they need to properly sell your product is imperative in creating a profitable channel community. Here’s what they’ll need.
Happy Veterans Day from Winn Technology Group! Veterans Day is a time to honor and celebrate everyone who has served in our military and is a shared holiday with several other allies from World War 1. While we take this day out to show our respect for our veterans, they deserve to be shown that same respect each day. That being said, let’s take a look at the history of Veterans Day.
With personalization being at the top of everyone’s marketing wish list, account-based marketing programs have become the most effective means of closing key accounts. As with any other marketing campaign, there are several steps necessary to make them successful. Here we’ve outlined seven steps for creating a successful ABM campaign.
Simply dabbling in inbound marketing is not really effective. It takes a buy-in from your entire team and a well-organized plan to show real results. It is also important to note that inbound is a long-term strategy. It can take up to six months to start showing a return on investment, but once you do, inbound strategies can feed your pipeline consistently for years to come. Here’s how to get started.
