Recruiting new channel partners is an essential task to maintain and grow a profitable channel partner community. Using a live touch is essential to the success of these campaigns. Here we outline ten steps for running a successful channel partner recruiting campaign using teleprospecting and email.
Michael Auer
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Providing direction to your channel partners on the types of marketing campaigns to run will help to increase the revenue generated through your channel community. Many partners do not have the bandwidth to create these types of campaigns, so providing the content necessary to carry them out and distributing MDFs so they can outsource their implementation is essential to keep these partners active on your projects. Here are three campaigns that will bring your channel partners success in 2020.