Michael Auer

Recent Posts

6 Technologies To Keep An Eye On In 2021

Digital transformation has accelerated greatly over the course of 2020 and many challenges and potential applications of relatively new technologies have been uncovered.  Here we take a look at how six major technologies are poised to evolve through 2021.

Channel Partner Recruiting Best Practices 2021

Recruiting profitable channel partners has become vital to the growth of large technology companies, but it’s not easy. Making your program appealing to your ideal partner and providing them with the tools and materials to succeed will ensure the health of your channel community. Here we take a look at channel partner recruiting best practices for 2021.

Workplace Diversity And Inclusion Checklist

Diversity and inclusion have been hot topics in the business world for years now, however, many leaders are still struggling to find ways to improve their internal operations to create a more inclusive work environment. “Diversity and inclusion (D&I) is more than policies, programs, or headcounts. Equitable employers outpace their competitors by respecting the unique needs, perspectives and potential of all their team members. As a result, diverse and inclusive workplaces earn deeper trust and more commitment from their employees.” We’ve developed a checklist to help your team on the road to diversity and inclusion.

5 Benefits Of Knowing Your Ideal Channel Partner Persona

Recruiting profitable channel partners can be hit or miss, but there is a bit of a science to it. Identifying your ideal channel partner persona is one of the first steps you’ll need to take in order to have an efficient and effective recruitment program. 

What Do Potential Channel Partners Care About?

Identifying the right channel partners can be a challenge and once you’ve done so there needs to be some kind of incentive for them to partner with your organization. Being able to clearly define how a company will benefit from partnering with you is essential in establishing a mutually beneficial business relationship. Here we take a look at five areas that are most important to potential channel partners.