Social media is one of the most powerful B2B marketing tools to reach new audiences and influence individuals and business alike. The dynamic nature of information exchange that social media allows creates an opportunity for IT businesses and channel partners to broaden the reach and user experience.
The medical industry is full of competition and defined with a constantly changing environment. New technologies are continuously being developed rendering older machines and procedures obsolete. This creates a need for constant training and marketing. Medical companies must strive to set themselves apart and create an image of reliability and stability that encourages trust. As with any industry, healthcare marketing is a vital component and we will analyze five top trends to help your company stand out.
As an exhibitor, uncontrollable factors such as audience, schedule, and format can mean the difference between memorable conversations and cursory glances across the exhibition hall. This event season, take control of your exhibitor experience and utilize inbound marketing to make the most of your investment.
We hear it from our prospects all the time: “I need more traffic to my website.” We ask the same question every time: “What will you do with all of that traffic?”
Think about all of the time and money you invest in developing content, sharing content on social media, optimizing web pages and running pay-per-click advertising campaigns. If you’ve got nothing in place to capture and convert your website visitors into leads, your efforts to drive traffic are wasted.
Email marketing plays a substantial role in B2B marketing campaigns. Follow best practices when developing an email marketing strategy, and statistics show that there is a higher probability of converting opens or clicks into actionable leads. There are several factors to consider when executing email campaigns, let’s explore 4 tips to increase click through and open rates:
