James Lawson

Recent Posts

5 Teleprospecting Best Practices

Teleprospecting has become more difficult these days with so many avenues for people to find their information and so many people fighting for a prospects time. With this in mind, it’s important that your teleprospecting efforts are optimized to get the most out of your campaigns. There are steps you can take to give your teleprospecting campaign its best chance for success. Below we’ve compiled five best practices to implement within your campaign.

10 Of Our Favorite Tech Jokes

Working in the technology and tech marketing industries can be stressful. Studies have shown that laughter reduces stress, improves memory, and enhances your immune system. These are critical to success in the business world and even more so in the tech industry. Here we’ve compiled 10 of our favorite technology jokes to help take the edge off.

Marketing Your B2B Brand In The Short And Long Term

In order to consistently market your B2B brand, you need a good mix of short and long-term initiatives to create a consistent pipeline. This involves implementing a multi-channel approach that blends both digital and traditional tactics. A comprehensive marketing plan includes a long-term strategy to build SEO and online presence through consistent content creation and distribution and short-term outreach campaigns geared toward specific audiences. Here we take a look at how to market your B2B brand consistently.

Tips For Achieving And  Maintaining A Positive Mindset

Achieving and maintaining a positive mindset can be challenging, but it is a necessary element in attaining the vision you have for your life and business. Regardless of the industry you're in, your mindset will have a tremendous impact on your business. Your mindset will influence the way people respond to your direction, perceive you as a leader, and the way they recognize your business. All of that pales in comparison to the impact a positive mindset will have on your own perceptions. Seeing challenges as opportunities to grow can help you maintain the focus you need to improve your life and work.

The Meaning Of Independence Day

The meaning of Independence Day, or the 4th of July, varies from person to person. People enjoy the holiday for many different reasons, such as the food, the extra days off, the fireworks and festivities, or the freedom that the day is about: Life, Liberty, and the pursuit of happiness.