ABM continues to gain in popularity and is widely viewed as the best way to close your most sought-after accounts. The process of creating an account-based marketing campaign includes several steps, and the implementation will require a multi-channel approach. Here are four tactics that will help you reach your target decision-makers.
What started as a small marketing firm in the living room of a family home in Connecticut in 1990 has blossomed into a business that serves the marketing needs of some of the largest corporations in the world.
When you have great content, it can be hard not to keep sharing well beyond its shelf life. If your message and content is still relevant and just needs some sprucing, revitalizing it and updating it to the current climate is a great way to grow your reach and knowledge base, drive traffic, and increase value. There are a few caveats to repurposing content, so here are a few do’s and don’ts of repurposing content.
Creating and distributing valuable content is essential in building brand awareness, generating leads, and becoming trusted as a thought leader in your industry. Quality and consistency are the hallmarks of successful content marketing campaigns, and it takes some key steps to establish that. Your initiatives will determine which types of content you will use and how you will distribute them. Here we look at a few ways B2B organizations are using content marketing today.
Every blog article you publish and every email you send out should have some kind of call to action that directs the next steps of your prospects. The simple act of a prospect clicking on a CTA provides you with valuable insights into the interests and needs of your potential clients. It also helps you better identify your emails' effectiveness, as opens can result from a firewall on an email server in many cases. CTAs on blog articles allow readers to dive deeper into the content they've just read and will enable you to capture business intelligence when they fill out a form. What your CTA leads to will have the most significant impact on your click-through rate. Here are five calls to action to include on blog articles and emails.
