When you have great content, it can be hard not to keep sharing well beyond its shelf life. If your message and content is still relevant and just needs some sprucing, revitalizing it and updating it to the current climate is a great way to grow your reach and knowledge base, drive traffic, and increase value. There are a few caveats to repurposing content, so here are a few do’s and don’ts of repurposing content.

Do Make Sure You Have Variety

When repurposing content, it is important to ensure you have a good amount of variety in your content. You want to make sure that your titles aren’t repeatedly in rotation and that you offer more information than what you’ve already presented.

Don’t Rush

While revisiting topics and updating your information is essential, make sure you aren’t repeating topics too soon. Redundancy will not help build your content library as you would hope, so make sure that you bring real value and change to the topic when repurposing the idea and/or content.

Do Check For Accuracy

Make sure that your content is still factual before you recycle it. This can be easily done by checking your resources and citations. Make sure any opinions are presented as such so that your readers don’t mistake fact for opinion.

Don’t Forget Your Purpose

The purpose of repurposing is very important. What point are you trying to get across? What information are you trying to share? Make sure that idea is consistent throughout the piece of content.

Do Build On Your Topic

As you have grown in your industry, so has your knowledge in your field. Use this added value when you are repurposing your content. Adding more information and expanding on your original idea is a great way to add more value to your piece.

Don’t Copy And Paste

As tempting as it may be just to copy and paste the same relevant information, it is important not to do so unless you are citing the source. You want to write your own thoughts so that your content is not obviously copied and your content is not redundant.

Do Remove Outdated Information

Most business sectors are rapidly evolving, and sometimes information that was relevant and accurate last month is no longer up to date. This also goes for content that you are revisiting from several years ago. You want to remove any ideas and facts that are out of date and replace them with current information. This is a great way to ensure that you remain a thought leader and relevant in your industry.

Leverage Winn's experience for your next marketing campaign!