Demand Generation Blog

With 2023 right around the corner, now is the time for businesses to start creating their lead generation plan. By putting together an effective lead-generation strategy using teleprospecting, email workflows, digital marketing tactics, and social media, businesses can ensure they're reaching the right prospects with the right message at the right time. This will help build relationships and generate quality leads that are more likely to convert into customers. Here are a few key strategies to include in your lead-generation campaigns.

The start of a new year is right around the corner, and it is the perfect time to reflect on the successes and challenges of last year and set goals for the upcoming one. For marketers, this means making sure your resolutions are impactful and purpose-driven. Here are five marketing resolutions that can help you create successful strategies in 2023.

Channel partners can be a great asset to your business, driving traffic and sales in ways you may not have considered. Therefore, it is essential that you provide them with the tools necessary to help promote your product or service. Providing easily cobranded marketing materials for your channel partners makes it easier for them to quickly and effectively promote your product or service. This helps both you and your channel partner build a stronger relationships and maximize your collective efforts. Here are a few things to consider when creating your cobranding marketing kits.

Christmas music can bring a sense of warmth and joy to any setting. Whether in the home or around the office, Christmas music can provide an uplifting atmosphere for everyone. It is a great way to get into the festive spirit and create a seasonal vibe. With so many different genre options available, you're sure to find something that will suit your needs – from traditional carols to jazzy versions of Christmas classics! Start playing some cheerful tunes this holiday season, and let Christmas cheer spread throughout your space!

It is essential that you track and analyze your MDFs accurately, as it allows you to understand the effectiveness of your marketing activities. If you can see which strategies result in a positive return on investment (ROI) and which do not, you can better allocate resources for future campaigns. When done correctly, MDFs can be used to increase brand awareness, drive demand, and build relationships with key partners. To maximize the impact of MDFs, it is important to have a plan in place and to track results carefully.