Email marketing remains a powerhouse in the B2B world. While social media and other digital channels get a lot of attention, email delivers an average ROI of $36 for every $1 spent. It provides a direct line to decision-makers, allowing you to build relationships, nurture leads, and drive conversions in a way other platforms can't match. Here, we will look at some essential email strategies to elevate your B2B marketing.
Channel partners play an important role in the success and growth of your business. They not only extend your market reach but can also significantly boost your sales. The process of recruiting the right channel partners is, therefore, a critical step towards creating a profitable and sustainable network. Here are 9 actionable tips to enhance your channel partner recruitment strategy and ensure that each new addition to your network is a valuable asset.
Traditional demand generation casts a wide net, hoping to catch anyone who might be interested. Intent-driven demand generation flips that approach on its head. Instead of chasing cold leads, it focuses on prospects already showing signs of interest—people actively researching solutions, comparing vendors, or engaging with relevant content.
Marketing is exhilarating when campaigns succeed, creativity flows, and results exceed expectations. But let's be honest: it's also demanding, fast-moving, and occasionally soul-crushing. Whether you're facing creative block, dealing with underperforming campaigns, or simply exhausted from the relentless pace, losing motivation is more common than you might think.
Halloween brings out something magical in people. Streets fill with costumed children, homes glow with carved pumpkins, and adults embrace their playful side with parties and decorations. But have you ever wondered how these beloved traditions came to be, or why they make Halloween such a universally cherished holiday?
