Courtney Lawson

Recent Posts

Mindfulness And Wellness In A Digital Age

The buzz of notifications, endless scrolling, and the pressure to always be “online.” Sound familiar? While technology has revolutionized the way we work, connect, and live, it has also made balancing mindfulness and wellness increasingly challenging. But here’s the good news—mindfulness and wellness can coexist with our digital lifestyles.

Key Steps To Creating An Effective Social Media Strategy

Social media isn’t optional anymore—it's a necessity. An effective social media strategy is your key to reaching the right audience and driving measurable results. But how do you go from posting aimlessly to having a clear strategy that delivers ROI? Here are some essential steps to craft a social media strategy that works.

New Year's Marketing Resolutions For B2B Companies

A new year brings fresh opportunities to fine-tune your strategies and set clear goals for your business. Marketing, especially for B2B companies, is an area that can always be optimized, refined, and recalibrated to address evolving market trends and customer behaviors. Here are some achievable and impactful marketing resolutions that can help elevate your B2B company, strengthen client relationships, and increase ROI.

7 Digital Marketing Trends To Watch For In 2025

The digital marketing landscape continues to evolve faster than ever, and staying ahead is key for businesses aiming to remain competitive. By 2025, shifts in technology, consumer behavior, and market demands will redefine how brands connect with audiences. Whether you're a seasoned marketer or someone looking to refine your brand’s online presence, these trends are sure to provide value.  

Giving Tuesday: How One Day Is Changing The World Through Generosity

Every year, after the shopping extravaganzas of Black Friday and Cyber Monday, the world comes together for Giving Tuesday, a global movement dedicated to generosity and positive impact. But what exactly is Giving Tuesday, and how does it inspire millions of people across cultures and causes to contribute to something greater than themselves?