Courtney Lawson

Recent Posts

5 Summer Email Campaign Ideas For B2B Tech Companies

Summer email campaigns for B2B tech companies can be an effective way to reach potential customers and increase engagement. To create a successful campaign, it is important to consider factors such as the timing of emails, the content of your message, and how you will track responses. Here are some ideas to help you get started.

Leveraging Events For Business Growth

Events present an incredible opportunity to create a physical connection with prospective customers to build relationships and acquire leads. By engaging with prospects, demonstrating your value proposition, and creating content that speaks to their industry challenges, you can make a lasting impression. Here are five ways you can leverage events for business growth.

Effective Content For Social Media

Creating effective content for social media can be challenging. When crafting posts, it's important to consider the right mix of visuals, text, and captions. Visuals should capture the attention of your audience while providing meaningful information about your brand and message. The text should be concise yet comprehensive enough to provide a clear understanding of what you're trying to communicate. Captions should pique interest without giving away too much information at once—leaving readers wanting more. Here are 4 types of content that have proven effective on social media.

Mother's Day History And  Fun Facts

Mother's Day is a special holiday celebrated in many countries around the world. It was first observed as a day to honor mothers in 1908, when Anna Jarvis held a memorial service for her mother at St. Andrew's Methodist Church in Grafton, West Virginia. It wasn't until 1914 that President Woodrow Wilson officially declared Mother's Day an official national holiday.

Successful Email Marketing - 5 Reasons Why You Should Include Graphics

Graphics are an important part of any email marketing campaign. They can be used to draw attention, create interest and engage the reader. Graphics also help break up long blocks of text, making it easier to read, so readers are more likely to stay engaged with your message. Here are five reasons why you should include graphics in your email campaigns.