When you think of business-to-business (B2B) marketing, words like “logical,” “pragmatic,” or “practical” likely come to mind. Conventional wisdom has long suggested that B2B buyers make decisions based solely on facts, figures, and return on investment (ROI). But here’s the truth that many businesses are now waking up to: B2B buyers are humans first. And, like all humans, emotions drive their decisions.
When was the last time you took a closer look at how your audience feels about your brand or campaigns? If you’re relying on guesswork or outdated analytics to drive your decisions, you could be missing out on critical insights. This is where surveys come in as an underrated yet powerful tool for marketers.
Memorial Day is more than just a long weekend filled with barbecues, parades, and the unofficial start of summer. But how did Memorial Day come to be, and why is it such an integral part of American culture today? Here, we will dive deep into the history of Memorial Day, tracing its origins, evolution, and the traditions that keep its meaning alive.
Video content is no longer an optional add-on in the marketing world; it’s a strategic must-have. For B2B marketers, the question is not if video should be part of your marketing plan, but rather how to use it effectively to reach and engage your target audience. From fostering connections to simplifying complex topics, video is your ticket to creating memorable, impactful, and measurable campaigns.
Webinars have become an important tool for businesses to build brand authority, engage with their target audience, and generate leads. But launching a successful webinar isn’t just about creating great content; it’s about getting the right audience to show up. That’s where webinar promotion comes in.
