Case studies are a great way to show proof of concept, market your products and build credibility for your organization. These studies should be kept fairly short, one page in most cases, and highlight the direct impact your solution had on your client’s organization. Here are five tips to get you started.

Involve Your Client

Involving the client in your process allows you to make your case study personal and tell a story. You’ll be able to identify many of the key challenges they were facing prior to implementing your solution and give real life details on how it impacted their company.

Use Your Client’s Company Name

While this may not be feasible in some cases, using the name of your client will lend credibility to your case study. It will also help you to speak directly to those within similar target industries.  It may even be worth offering an incentive to your client to be able to do so.

Get Direct Quotes

Direct endorsements from your customers are gold. They make your case study more credible and personal. These are especially important if you are unable to come to an agreement to use your client’s name in the study.

Showcase Key Statistics

Identify the pain points that your client was experiencing and relate them to hard numbers.  Numbers don’t lie, and being able to show the statistical impact your solution had on your client’s business will help interested parties to persuade decision makers to give you a chance.

Use High-Quality Images

Images should be included in every piece of content you produce, and case studies are no exception. These may be company logos, images that illustrate a point or even infographics that put the statistical impact of your solution in a more easily digestible format.