Many live events have moved online and the number of online events being held is clearly on the rise. Proper promotion is integral to the success of your online event. Here we’ve outlined five effective ways to promote your next online event.

Organic Social Media Posts

Posting event announcements that link to a registration page is the first step in promoting your online event through social media. High quality graphics, videos and a clear and easy to complete registration form will help to increase awareness and attendance. Posting previews, whether through text, graphic or video, in the weeks leading up to the event will help to build intrigue and encourage registrations. Encourage your followers to make suggestions on the content and focus areas of your event. This way you’ll be giving your audience more of what they’re looking for.

Paid Social Media Advertising

Paid social ads are extremely effective in online event promotion due to the level of audience segmentation allowed through platforms like LinkedIn and Facebook. Being able to focus your promotion on a niche audience will allow you to tailor your messaging, as well as your event, to a particular persona. This makes your promotions more effective as you will be speaking to specific pain points they are experiencing and how your company can help solve those very issues.

Email Marketing Campaigns

Email is still an extremely effective means of reaching a large audience at a relatively low cost.  The key here is segmentation and quality data. You want to ensure you’re reaching out to a narrowed audience so you can target your messaging. Focusing on a specific vertical or micro-vertical will allow you to use language and examples that speak to a highly targeted audience.

Teleprospecting Outreach

One of the best ways to gain true commitments to attend events is through teleprospecting.  Speaking to someone live on the telephone adds that personal touch that will help to gain the interest of potential attendees. This outreach should be preceded by an email blast to the entire prospect universe and include fulfillment email pieces for those looking for more information.  While you should offer to register people while on the phone, each email piece should also contain a link to the event registration page.

Event Teaser Videos

Videos are very effective on social media and can also be used in emails and on your website to promote your event. These videos can preview the topics you’ll be covering, promote keynote speakers and show highlights from previous events. While these are meant to be informational, a little humor never hurts and could help increase the reach of your video.