Distribution is perhaps the most important aspect of a content marketing strategy. You can write an exceptionally educational and entertaining piece, but no one will ever see it without proper distribution. Many experts recommend spending at least twice as much time distributing content than you do creating it. While this may not be possible for every organization, there are several simple ways to improve your distribution strategy.
Content Calendar: Create a distribution calendar that maps out everything from creation assignments to posting details for all channels.
Use A Multi-Channel Approach: Distribute your content through various channels, including social media, email, Q&A sites, and review sites.
Twitter: Use 1-3 hashtags that are relevant to your content on each tweet or retweet. Capitalize on trending hashtags that are related to your content.
Facebook: Join and post to industry-relevant groups and groups that are of interest to your target audience.
LinkedIn: Join and post to industry-relevant groups. Develop a well-rounded list of connections through personal accounts and consistently post targeted content.
YouTube: Any and all company videos should be posted to your account, including video blogs, recorded webinars, and product demonstrations.
Company Blogs: Subscribe to your target audience's blog feeds. Provide content that solves a problem or enhances a product they provide.
Influencers: You'll want to make connections with and share your content with industry leaders. These can include executives, lower-level employees, and even industry bloggers.
Clients: Current and past clients can make great evangelists for your company. Distribute relevant content to them in a conversational way through their preferred channels.
Professional Connections: Co-workers and industry colleagues are important channels to help spread your work. Share content through direct messages that will be of value to your connections and encourage your co-workers to engage with your company's social posts.
Company Newsletter: You should include a monthly blog recap and any recent premium content downloads in your newsletter. This can be distributed to all contacts.
Email Fulfillment Pieces: When utilizing teleprospecting campaigns, you should include links to educational content within fulfillment and follow-up emails.
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