LinkedIn ads are a powerful marketing tool for B2B organizations and tend to provide a better return on investment than either Google or Facebook ads. Since LinkedIn is a professional site, most users have, at the very least, their job title and company name on their profiles. This makes for highly refined targeting options. Rather than simply selecting a geographic region or keyword to target, you’re able to get much more granular with your targeting. Here we’ve compiled some best practices for getting the most out of your LinkedIn advertising dollars.
An often-overlooked aspect of inbound marketing is delighting your customers once they’ve signed on with you. Focusing on this phase will help you to retain customers, upsell additional products and services, and turn your clients into evangelists for your company.