Social Media’s Impact On SEO

There are hundreds of factors that affect your website’s SEO and social media is becoming an increasingly strong influence on search rankings.  There are a variety of ways that social media impacts SEO.  Here we break down some of the key factors.

A Tactical Approach To B2B Growth Marketing

The heart of growth marketing is building brand awareness.  Growth marketing focuses on the entire funnel rather than just feeding the top while putting an emphasis on the lifetime value of a customer instead of just the initial sale.  Growth marketing requires building an audience and a following to move your products rather than focusing on selling an individual product.  It also entails a great deal of lead nurturing and marketing to current customers.  Here we outline seven key components of building a growth marketing strategy.

The Final Stop On The Road Through Inbound Marketing: Analytics

The primary goal of inbound marketing is to draw prospects to your website by distributing valuable content and then convert them into leads through the use of premium offers and nurturing campaigns.  Content has a part in nearly every marketing function including traditional techniques such as teleprospecting and direct mail.  The inbound process involves providing a clear path for qualified prospects through the purchasing process.  A focus on educating your audience has been the dominant trend, with the personalization of brands and connecting with your audience on a social level becoming increasingly important.  As Google and social media platforms continue to alter their newsfeed algorithms, supplementing organic efforts with paid advertising will be necessary to command the same type of reach once expected through posts to company pages.  Having a flexible and detailed plan that outlines every aspect of your inbound marketing strategy will keep your campaigns consistent and organized. 

The Third Stop On The Road Through Inbound Marketing: Distribution

The primary goal of inbound marketing is to draw prospects to your website by distributing valuable content and then convert them into leads through the use of premium offers and nurturing campaigns.  Content has a part in nearly every marketing function including traditional techniques such as teleprospecting and direct mail.  The inbound process involves providing a clear path for qualified prospects through the purchasing process.  A focus on educating your audience has been the dominant trend, with the personalization of brands and connecting with your audience on a social level becoming increasingly important.  As Google and social media platforms continue to alter their newsfeed algorithms, supplementing organic efforts with paid advertising will be necessary to command the same type of reach once expected through posts to company pages.  Having a flexible and detailed plan that outlines every aspect of your inbound marketing strategy will keep your campaigns consistent and organized. 

5 Ways To Get Your Prospect’s Attention On Social Media

The internet is the most influential place to hook your prospect’s attention. With nearly 4 billion internet consumers, it’s no surprise that it’s a game changer for numerous companies around the world. Having attention grabbing content across social media is one of the most effective ways to continue developing your company. To stay ahead of the competition, try following these methods to grab your prospect’s attention.