Utilizing a diverse set of blogging techniques gives marketers the best chance to reach their target audience. Communicating your thought leadership through different media gives your visitors the chance to consume your content in their preferred method. It also allows content developers to remain creative and keep your company blog from becoming stale. Here we’ve compiled some statistics that highlight the importance of employing a diverse content strategy.
43% of people admit to skimming blog posts. (HubSpot, 2016)
This shows the importance of using different techniques such as bullets, numbered lists and whitespace to make your written content more digestible. It also implies the need for alternative ways to communicate thought leadership. If a website visitor doesn’t fully understand your article there is little chance they’ll see the true value of your solution.
55% of people consume video content thoroughly. (HubSpot, 2016)
Including videos in your content strategy will help the majority of your visitors fully consume your content, which gives you a better chance at converting them into a lead. This can be done with standalone videos or those accompanied by a text version. This double-pronged approach allows visitors to consume your content in their preferred way.
Visual content is 40X more likely to get shared on social media than other types of content. (Buffer, 2014)
Social media has become a crucial means of content distribution for all industries. The staggering numbers that visual content produces is a sure indicator of the need for more than written blogs.
Infographics are liked and shared on social media 3X more than any other type of content. (Mass Planner, 2015)
It takes more than just adding video to make your blog diverse. Infographics are great tools to communicate statistics and difficult concepts. Their popularity through social channels helps to expand the reach of your content and will help drive website visitors.
Marketers who use video grow revenue 49% faster than non-video users. (Aberdeen, 2015)
When it comes to statistics, the one that really matters is the bottom line. Growing revenue is the end goal of all marketers and video has proven its worth.
43% of people want to see more video content from marketers. (HubSpot, 2016)
Giving your audience what it wants should be of the utmost importance to content developers. Video is easily digested and provides entertainment value, both of which help the consumer to retain and understand its content.
According to a study by the Pew Research Center, 42 percent of adults aged 18 to 29 prefer reading the news, compared to 38 percent who prefer watching it and 19 percent who prefer listening to it. (Contently.com)
While this is a small niche, it shows that everyone has a different preference when it comes to content consumption. Rather than jumping on trends and utilizing only one type of media, as many have done with video, its best to keep your blog diverse.
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, digital marketing, social media, teleprospecting, lead nurturing, event marketing, database services, and inbound response management.