Having a great marketing team leads your business to be successful.  Successful marketing campaigns will allow your bottom line to grow and fill your pipeline with potential clients. You want to make sure you have the right roles assigned to your marketing team members. Here is what to look for when selecting an all-star marketing team.

Skillset and Experience

When looking for new hires you compose a list of must haves and a list of nice to haves for the future candidates. These are things that are needed to do what is required for your business and allows you to weed out people who don’t fit your needs. You want to make sure to focus on things that are necessary to grow your business like knowledge in the market you are focusing on.

Company Fit

You want to make sure that the people you are bringing in will work well with those already on the team. They need to fit into the work environment that already exists. They may have a great resume but they might not flow with your company ethics and the current marketing team. If they don’t fit in, it could be detrimental by way of making other employees uncomfortable, affect camaraderie and decrease collaboration.

Core Values

Every company should have a set of core values to work by. These values help to determine whether your company is operating on the right path. Core values also help to make sure that your company is completing the goals that are set. You want to make sure that they are going to be able to represent your company and their values in a good way.

Finding someone that fits in within your company but also grows your bottom line is worth keeping around. If you look for traits that are in line with your own you will find an all-star team to grow your marketing.