Your brand is how consumers identify your company. The importance of strong brand recognition and a positive reputation has increased dramatically as technology has given everyone a voice. With so many competitors in nearly every niche, finding differentiators can be difficult. Here we outline 3 ways to build a strong B2B brand foundation.
Hashtags have spread across nearly every social media platform and have become a great way to increase the reach of your content. With algorithms changing frequently, hashtags make your content easier to find and improves the shelf life of your posts. While it may seem easy to just add a hashtag to any given post, a strategic approach is far more effective.
In order to develop the type of reach necessary to make a difference in your social media marketing efforts you need to create engagement. Doing so can be done by creating valuable content, but that is just the first step. Distribution plays a major role in the success of an article, regardless of the quality of a piece. A great piece of content can pass through unnoticed for a variety of reasons including timing, headlines and platform. Having a well-developed network in place can help get your posts off the ground and provide the initial boost of engagement to improve your reach.
Successful social media marketing takes careful planning and a variety of interesting content. Mixing up your posts so that you’re not too promotional and provide a bit of education and entertainment is essential in driving engagement. A social media calendar is the first step in setting up your social media campaigns, but how do you get started? Here we’ve organized a typical week of posts that has helped us to gain social media traction.
Engagement is the name of the game when it comes to social media marketing. Without it your posts will have little to no authority or reach. So, what makes a social media post engaging?
