Demand Generation Blog

There can be no substitute for hard work, and if you want something done right you have to do it yourself. These are the hallmarks of a mindset which has not only the fortitude to endure and a deliverable which is profitable but a resilient message to project to the community at-large.  Attempting to launch an idea from your imagination into the free market is not for everyone; moreover, those that would try are often met with ominous challenges as they enter this fast-paced, hyper-competitive environment.

Direct mail is experiencing a bit of a renaissance as digital channels become more and more congested.  While large campaigns with thousands of mailers are not the best course of action, smaller, more targeted sends can provide a great deal of success.  Targeting high level contacts from companies that represent a large potential revenue stream should be your primary objective.  Here we’ve outline six secrets to make your next direct mail campaign a success.

It must be an interesting career as a venture capitalist, investing, selling and trading in start-ups. Trying to determine which companies will become the next Google or Facebook, working with inventors and accelerators, looking for a great idea and buying in before the big spark which will take a company into the stratosphere. What do they look for? How do some people have this innate ability to discern so effectively the criteria for business success and how much of it one company has over the next? All good questions, but what if the system was backwards?

Most people that work within the tech industry love keeping up with the latest tools and gadgets being produced.  Many of these items make daily life easier, whether it be at work or at home.  Several of the following trends have found their way on to these kinds of lists in years past.  However, most have undergone some key advancements that will catapult them in their markets in the coming year. 

Any successful business became so by being able to, first and foremost, research effectively and respond diligently to the changes, direction and trajectory of its various KPI’s (key performance indicators) which measure success, failure and profits. In marketing, having the ability to track and monitor your progress can make or break a company’s balance sheet. As creating strong pipelines of sales qualified leads is what keeps the lights on at the end of the day.