While it can be agreed upon that every business needs both organic and paid marketing efforts to be effective, organic methods provide the most value over the long term. SEO, organic social media, blogging, and email are some of the most effective means of marketing your organization organically. Here we take a look at some of the value they provide.

Building Credibility

When you are able to build a following and reach people organically, it helps to build credibility as people realize you’ve accomplished this without having to pay for it. That speaks to the quality of your content and the real connection you’ve made with your audience. An audience that is built on the foundation of organic success will typically be more engaging and supportive than those gained through paid initiatives.

Permanent Traffic Source

When you promote a piece of content with a paid advertisement, you only receive traffic through that source as long as you’re willing to pay for it. When you create a piece of content that is distributed organically, and it begins to rank on search engines, it can provide you website traffic for years to come. It should be noted, however, that paid advertisements can help a piece of content start to rank organically by providing initial traffic and engagement.

Brand Awareness

SEO, organic social posts, blogging, and email can all significantly impact brand awareness. SEO will help you rank on Google, which will get the attention of those who are interested in the topics you cover and the products you offer. Blogs not only rank in search engines, but they also make great content for social media and can be repurposed into emails. Email blasts and workflows keep your business at the top of the mind of prospects.

The Foundation For Sustained Growth

A strong foundation of organic marketing will impact all of your future marketing initiatives, whether paid or otherwise. When someone clicks on an ad and becomes interested, the organic assets you have on your website and social media pages will help to nurture them through your pipeline and influence an eventual purchase decision. Organic marketing provides long-term value and serves as the foundation for sustained growth.

Winn has over 30 years of experience helping B2B organizations grow. Click below to learn more.