Inbound Marketing is a term we hear thrown around a lot these days. With over 60% of American companies using inbound marketing in some way, shape, or form, It’s important that companies utilize it to the best of their abilities. It is the new age of marketing where you let the customer come to you. How does this work? How do you convince a customer that they need you? Inbound marketing is an amazing tool if you utilize it right and it has many benefits.

What is inbound marketing?

Inbound marketing is a strategy used to attract potential customers using helpful and relevant content that ads value and helps them throughout the buyer’s journey. Things you can offer your customers to attract them include blogs, white papers, and social media outreach.

What are the benefits?

Creates higher quality leads:

People that have worked their way through your funnel, gathering information and completing CTA’s are better leads than cold calling or purchased lists. For this reason it takes less effort to close a sale and is typically more successful.

Cost effective:

Advertising on social media is less expensive than purchasing ad space on a billboard, television, or magazine. With inbound marketing, it is easier to make sure you’re reaching your audience and is easier for the customer to make a purchase once they find you.

Increases brand awareness:

The smallest organizations are made visible worldwide through inbound marketing. By producing valuable content and being shared and seen on a large scale you can make your company a household name easily through inbound marketing.

Trust in your brand:

With increased brand awareness, trust in your brand increases as well. With trust in a brand, customers know who they’re buying from and they are confident in their decision. When a need arises, you will be their first choice.

Increases search rank:

Search rank truly matters! How many times do you click past the first page of your search results? 73% of people do not.  Blogging regularly is proven to increase your search ranking. Blogging is proven to increase website traffic by over 30%. People love reading blogs and is a primary way people do research today.

Research and studies have made it clear that inbound marketing is an effective way to gain leads and expand your business. Content marketing is one of the building blocks of an effective inbound marketing strategy. Click below to schedule a free inbound marketing assessment to learn how your company can better harness the power of inbound marketing.