Demand Generation Blog

LinkedIn ads are a powerful marketing tool for B2B organizations and tend to provide a better return on investment than either Google or Facebook ads. Since LinkedIn is a professional site, most users have, at the very least, their job title and company name on their profiles. This makes for highly refined targeting options. Rather than simply selecting a geographic region or keyword to target, you’re able to get much more granular with your targeting. Here we’ve compiled some best practices for getting the most out of your LinkedIn advertising dollars.

rThe holidays are a great time to show appreciation for your marketing team. While any kind of company expense may require approval from upper management, it is an investment well worth making. Here are just a few ideas of how to reward your team this holiday season.

With the way that social media algorithms work these days, it can be extremely tough to reach your target audience without using paid advertising. That being said, there are still several techniques you can use to organically increase the reach of your content.

Webinars can be a great marketing tool, if promoted correctly.  If your webinar attendance has been floundering lately, or you’re just trying to boost your already healthy audience, try these ten tips.

An often-overlooked aspect of inbound marketing is delighting your customers once they’ve signed on with you.  Focusing on this phase will help you to retain customers, upsell additional products and services, and turn your clients into evangelists for your company.