We all know that some work has to be done before and after any event, whether in person or online. We look to our ROI to tell us if the event was successful or not. Most of this is not a metric that is quantifiable right away, and it takes time. But how do you maximize your ROI specifically online? Here are four tips to help you maximize your online event ROI.

Determine The Important Metrics

What are the most important benchmarks and metrics that your business wants to meet? Understanding what is important for your sponsors or even your business allows you to aim your efforts better. Taking a look at past in-person events might be helpful, especially if those events were considered a success, and mirror those metrics in the most realistic way possible.

Promotions Before The Event

Create the hype to bring people to your event prior to the date of the event. Your business can create this buzz by taking advantage of social media and even start sending out invites to see if anyone has an interest. If you run specials along with this, you also create an opportunity for word-of-mouth to take effect.

Virtual Booths

It is important to hold virtual booths where you can have some one-on-one conversations with people to answer any questions. This will help build the connection with future customers but give an avenue of better understanding of your company.

Put Together An “After Action” Report

Be sure to take notes all through your event and potentially keep a timeline of things that happened. This way, while it is still fresh in your mind, any follow-up information that needed to be sent to attendees will be sent in a timely manner. While doing this, be sure to keep track of website traffic and any increases during this virtual event. Not only does this tell the story of the most recent event you just had, but it gives you a framework for the next one you have and what could be better or what worked well.