Sponsoring an in-person event is a great way to build brand awareness and increase revenue for your organization, but it’s important to be strategic about how you approach it. Here are a few tips to help you get the most ROI from your event sponsorship.

Have A Clear Goal

When sponsoring an in-person event, make sure that you have clearly defined goals and objectives. Understand what success looks like for your organization, then plan around that goal. Consider factors such as how many leads you want to generate or sales conversions you want to achieve from the event sponsorship.

Get Creative

Sponsoring an in-person event is a great way to get creative with your brand’s advertising. Think of ways that you can add value and excitement to the event. Consider hosting interactive activities such as live music or contests, providing unique giveaways to attendees, or creating a memorable photo opportunity for people to share on social media. Doing something that stands out from the crowd will help ensure your brand is remembered.

Select The Right Event

Choose an event that aligns with your organization’s mission and values, as well as resonates with your target audience. If you’re a tech company, for instance, attending a tech industry conference would be more appropriate than sponsoring a fashion show. Likewise, if you’re targeting a local customer base, it might not be worth your while to attend an event in another state.

Team Up With Other Brands

Partnering with other brands can be a great way to increase your reach and make an impact at an in-person event. It also can help reduce costs as you’ll be splitting the cost of sponsorships and advertising. Just make sure you’re partnering with brands that are relevant to your target audience, or else it won’t be worth it.

Know Your Budget

Before you commit to sponsoring an event, make sure you have a realistic budget in place and that the expected return on investment (ROI) makes sense for your organization. While there are many benefits to sponsoring an event, it can be a significant financial investment, and you want to make sure you’re getting an adequate return on that investment.

Pre-Event Promotion Is Key!

It’s important to remember that promotion starts long before the event. Make sure to utilize all available marketing channels to get the word out about your participation in the event. Create custom advertising materials, contact relevant influencers, and use social media to spread the word. Doing so will help ensure maximum attendance at the event and guarantee success for your sponsorship.

Interact With Attendees

Make sure you’re actively engaging with attendees at the event itself. It’s important to build relationships with your target audience. Have representatives of your brand on hand during the event and take advantage of any opportunities to interact with customers, such as demonstrations or booths.

Follow Up

Once the event is over, don’t let those leads go to waste! Make sure to reach out to customers as soon as possible after the event and continue nurturing those relationships. Take advantage of any surveys or feedback forms to gauge how successful the event was and what you can do better next time.