Taking creative energy and funneling it into campaigns is what marketing is all about. The last year and a half of work from home and lockdown has been challenging for many marketers who draw their inspiration from interactions with colleagues and the general energy of the office environment. But let's face it, even when we were all in the office, there were still times when it was tough to get the juices flowing. Finding ways to maintain a creative mindset is essential in order to continually create campaigns that have an impact on your audience. Here we take a look at five ways to help maintain a positive, productive marketing mindset.
Maintain Healthy Diet And Consistent Exercise
Regular exercise can greatly improve your mood and productivity. “Increased productivity is noticeable within weeks of implementing an exercise regime. Exercise raises your energy levels, combats stress, battles fatigue, and improves general well-being. When you feel happier and energized, you're more efficient and effective at all tasks in life." A healthy diet will give you the energy you need to stay alert and focused throughout the day while limiting sick time.
Practice Mindfulness And Meditation
The practice of mindfulness and meditation has found its way into corporations all over the world. “Practicing mindfulness to enhance creativity in the workplace motivates you to think more innovatively than usual. Mindfulness helps liberate your brain from distractions. This boosts your ability to look at the things around you with a new lens.” “Researchers from Harvard Medical School found that a meditation program led to changes in brain regions involving learning and working memory capacity.”
Surround Yourself With The Right People
Getting around the right people in both your personal and professional life will have a tremendous impact on your attitude and what you are able to accomplish. “Surrounding yourself with positive people throughout your life will provide you exactly that. They compliment you, push you, and overall encourage you to grow and become the best version of yourself. They have the utmost confidence in you to achieve your goals and live the life of your dreams.”
Consistently Get Enough Sleep
The National Sleep Foundation recommends that people get between 7-9 hours of sleep each night. What’s even more important is getting your sleep during a consistent time frame. Failure to do so can result in sleep deprivation. “Sleep deprivation negatively affects work performance—productivity and quality—and working relationships. Without adequate sleep, employees have more difficulty concentrating, learning, and communicating. Memory lapses increase. Problem-solving abilities decline.”
Take Breaks And Vacations
It is extremely important that marketers take breaks throughout the course of the workday and use their vacation time to unplug and get away from the daily grind. “A number of studies have shown that taking time away from the job can have physical and psychological health benefits. People who take vacations have lower stress, less risk of heart disease, a better outlook on life, and more motivation to achieve goals.” Studies have also shown that workers who take adequate breaks and vacations are more productive and produce higher quality work.
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