The end of summer is right around the corner! This means that companies all over the world big and small are preparing to make the switch from summer marketing campaigns to fall campaigns and starting to prepare for the holiday season. Before you start changing gears to pumpkin spice everything, here are some Labor Day marketing ideas to help you cash in on summer sales one more time before the season is over:

Host a summer giveaway

Everyone loves free stuff! Grab some attention from potential customers by doing a summer giveaway! Cater to your typical customer needs and give away one of your most popular items or services! Another great giveaway idea would be a grand prize give away with electronics or a vacation package as a grand prize. Make sure you require purchase for entries on large ticket items.

Have a themed party

Invite your top clients to a themed bash to bid farewell to summer. Many people host BBQ’s and some host ultra exclusive “White Parties” where all party goers wear white for the last time until summer returns. No matter what kind of party you choose to host, your clients will be impressed!

Social media photo contest

Have your clients and customers post photos using your products or showing the results obtained from using your services. Make sure each post has a specialized hashtag and at the end of the month or weekend choose your favorite photo and award the poster with a prize!

Labor day email campaign

Use an existing email list to drum up some Labor Day weekend business by making sure all of our customers know about your special offers and Labor Day events! Make your email fun and patriotic!

Welcome fall

This is the perfect weekend to begin debuting your fall and holiday ads! The end of summer means the beginning of pumpkin and peppermint everything! Incorporate fall colors and warm family oriented ads.

These marketing ideas are sure to make your Labor Day business bloom! After you've completed them make sure you and your staff have a happy and safe Labor Day!