As we march into the new decade let's take a look at one of the mainstay marketing and communication tools, email. It is no secret that email has changed over the last ten years but it continues to be the main form of communication and is key to company growth. But what has changed over the last decade?

Accessibility

Over the past ten years your ability to check email has made leaps and bounds. It use to start off with having to be connected to a mainline for internet whereas now we can check it from our phones in and in some of the most remote areas. It is as easy as unlocking your phone and opening an application. These applications grant us the same ability as our desktop whether it’s opening and editing a PDF or simply attaching a file to send. 

Ease of use

Over time your company might have noticed that the email clients being used have gotten a lot more user friendly. This has helped professionals that were used to the carbon copies and wet signature days adapt in real time to the ever changing technical word. Sending an email today is the easiest and most commonly used means of business communication and exchange of documents. Drag and drop options topped with simple layouts of email platforms that can be accessed anywhere have made a huge change in the past decade. 

Agenda Integration

As your business has gotten busier and more demanded from managers you may have noticed that email clients have integrated the ability to add timelines to your calendar. Now this doesn’t seem like too big of a jump but the ability to send out meeting times in advance attached with locations and even sprinkle in some preparation notes all in one email makes for a very efficient use of time and resources. So much, that certain email clients can link to your phones calendar and push reminders to you and your attendees so that everyone is in the “know”.

Real time responses

The email of ten years ago was not as quick and instant as it is today . Sometimes if you attached a larger file or any attachment at all it took a considerable amount of time to send and receive. This was so constant that some companies still relied on fax machines to send larger documents to clients for review. The day and age of the internet is always advancing and evolving and with that so is computing and internet speed. Even the emails received on your phone are almost instant now thanks to the speeds we are seeing wirelessly.