While many marketers believe that traditional outbound tactics are on their way out, the truth is that you must reach a balance between both inbound and outbound to achieve real growth. Each side has its strengths and benefits, and there are endless possibilities for merging the two. Here we outline four effective ways of merging inbound and outbound marketing.

Lead Qualification

Using a contact database for your teleprospecting efforts built from inbound leads can make your lead generation campaigns far more effective. These are people who are somewhat familiar with your company, products, and services. This gives your callers a great ice breaker and an idea of the interest of your prospects. A higher-quality lead saves time for sales teams and increases conversion rates.

Lead Nurturing

Email drip campaigns that consistently put valuable content in front of those prospects that are not quite ready to buy will keep your company at the top of their mind and show the value your company has to offer. You can also use these campaigns to upsell current customers, keeping them on for the long term.

Newsletters

Leveraging your blog articles within a monthly newsletter email blast can make them more valuable to your prospects and customers. Previews and links to these articles help drive website visits and guide them toward converting on the CTA’s you’ve placed on your articles. This can provide valuable information on the interests of your prospects and their stage in the buyer’s journey.

Trade Shows

Trade shows offer various ways to blend inbound and outbound tactics. Social media posts and email blasts can help draw attention to your booth. Following up with those you engaged with after the show with teleprospecting efforts can help qualify leads and set appointments with your sales team. You can leverage your content on flyers and presentations given during a show.

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