Summer is said to be one of the most challenging times for a business due to a slowdown in sales. This causes things to become harder for your business to continue to keep all employees and stay profitable. The best thing to do is to change up your marketing efforts. Here are four easy ways to change your marketing strategies.

Change Last Year’s Strategies

Go over all of your marketing strategies from the previous year and see what worked and what didn’t. Looking Back helps you know what you need to change and what you can keep adding to so you can increase your marketing success. Once you have looked back at all of your marketing efforts from last year, look deeper into the strategies that did not work to see if you can identify why they did not work and what can be changed to increase the success rate.

Adjust Your Social Media Strategy

No matter what time of year it is, everyone will be using social media. The only thing that could change is what forms of social media are being used. Since summertime is full of vacations, more people will be out having fun and will not have as much time to sit down and read a blog. Summer is the perfect time to increase your video and visual posts as they are more likely to reach your audience. Social media platforms such as Facebook, Pinterest, and Instagram are where you should be posting fun things your business is doing over the summer.

Create Contests And Polls

You can run contests where people submit fun videos or pictures, and the one that gets the most likes receives a discount on one of your services. With this, many of your existing audience members will likely share their videos or pictures with their followers, which will help gain traction. With polls, you can run a weekly survey that people would find interesting such as favorite summer activities or places they want to visit. If you are consistent, people will check back for a new survey every week.

Plan For The Rest Of The Year

With it being a slower time for businesses, you have the opportunity to be prepared to reel in the bigger fish come fall. You can use this time to look over current contracts and see what you can do to be more beneficial and valuable to your clients. You can think of ways to be more consultative and help address your customer’s needs giving them the advantage for success.

Summertime is when everyone wants to lay back and relax, but it is not something you want to be doing with your business marketing strategy. So when times are slower, you want to spend that extra time attracting new customers by creating a powerful marketing strategy.

Leverage Winn's experience for your next marketing campaign!