Demand Generation Blog

It is most productive to think of inbound marketing as a strategy that connects your brand with potential customers by providing materials and experiences they find useful.

 Using different mediums such as blogs, social networks, eBooks, white papers, videos and podcasts marketers can both entertain and inform their potential customers by providing content they are already searching for. It is no longer good enough to simply provide generic content. Now it is important to address broader topics and create content cluster articles that provide in-depth information related to subjects associated with that broader topic.

When we treat our prospects as part of a faceless mass and fail to identify them as individuals of great value our marketing becomes ineffective. If we consider the number of ads we are typically exposed to every day it numbers in the thousands. If your marketing content is not personalized for each individual prospect it will fall by the wayside and be lost in that sea of thousands of ads.

Maybe you are asking yourself what a pillar page is and why you need one?  It may or may not be news to you but search behaviors are changing. With the evolution of machine learning and virtual assistants the way we conduct searches is becoming more conversational rather than searching terms and broken phrases. In response to this shift in search behavior search algorithms are being taught to recognize a searcher’s intent. Consider the following example: Perhaps you have used the following; ”good hikes” as a search term but recently you typed in “What are the best hikes in Portland, Oregon? Now Google, Bing and other search engines will look for the results that best answer your question rather than the results that offer the most relevant keywords. This shift is creating a shift in the types of landing pages and the shift to a different type of page organization. This article will explore the concept and organization of pillar pages and how they can help your marketing strategy.

Businesses are facing greater and greater demands on their time and their resources to keep up with the speed of technological changes. The past decade has seen incredible technical breakthroughs, new product categories and a shift in business models.  There are many diverse, unique business opportunities that are rapidly developing thanks to technological advances.  This article will explore some of the biggest disruptors on businesses during 2017.

Peace, harmony and good will. We hear the terms throughout the holidays but these are words that apply to technology as we move into the future. Technology continues to evolve and mature at hyper speeds. Cloud computing is creating new opportunities to harmonize platforms, services and infrastructure. The Internet of Things (IoT) is driving technology to connect everything from DevOps to services and security. Here are some of the technologies you will see dominating the tech landscape in the coming year.