For years, account-based marketing meant picking a list of target companies and hoping the right message landed with the right person. It worked, but it was blunt. Today, that approach looks almost quaint compared to what's possible.
Recent Posts
Every event organizer has faced the same gut-wrenching moment: registration numbers are lagging, the event date is creeping closer, and the marketing budget already feels spent. This scenario plays out constantly, even for experienced teams with solid resources behind them.
Every October, Americans encounter two very different observances on the same date: Columbus Day and, in a growing number of places, Indigenous Peoples' Day. Understanding how this holiday came to be — and why it has become one of the most debated dates on the calendar — helps explain a lot about how the United States wrestles with its own history.
Your latest LinkedIn post received 5,000 impressions. Great. But did it help your business? For most B2B companies, the real goal is not to collect likes. It is to reach the right people, generate qualified opportunities, support the sales process, and ultimately contribute to revenue. That does not mean engagement metrics are useless. It means they need context.
January 2 should not be the day your team starts asking what marketing is going to look like in 2027. By then, you should already have an answer. The final quarter of the year gives B2B companies an opportunity to look at what worked, decide what needs to change, establish a budget, and build a marketing plan before everyone returns from the holidays ready to hit the ground running. Here is what your team should be working on before 2026 ends.
