For most people, Labor Day means one thing: a three-day weekend that closes out summer. Backyard barbecues, one last trip to the beach, and some serious sales at the mall. But there's a lot more to this holiday than burgers and discounts. Let's dig into the stories behind the holiday.
If B2B marketing feels harder than it should, you're not imagining it. The challenges that make B2B marketing difficult are also the ones you can solve with the right approach. Once you understand why it's hard, the path forward becomes a lot clearer. Here are some of the biggest reasons B2B marketing is so challenging—and gives you practical ways to tackle each one.
Great marketing rarely comes from one person working alone at a desk. It comes from the messy, energetic back-and-forth of a team throwing ideas around, building on each other's thoughts, and stumbling onto something brilliant by accident. That's the magic of brainstorming. Done right, it turns a group of individuals into an idea-generating machine. Done poorly, it becomes a painful meeting nobody wants to attend.
You've run the campaigns. The leads are coming in. Marketing is celebrating. And then... silence. A week later, the sales team reports that most of those MQLs went cold before anyone even picked up the phone. This is one of the most common—and costly—breakdowns in B2B revenue generation. Following up on MQLs quickly and strategically isn't just good practice—it's the difference between a pipeline that grows and one that stalls.
AI fatigue is the growing sense of overwhelm, skepticism, or disengagement that marketers and consumers experience from overexposure to AI tools and AI-generated content. For marketers, it signals a need to rebalance automation with authenticity—before audiences tune out entirely. Learn what it means, why it's growing, and what marketers can do about it.
