Hosting various events is a great way for B2B organizations to get their products in front of a live audience and establish relationships with prospects face-to-face. There are many different types of events a company can hold.  Here are eight of our favorites.

User Conference

An annual user conference is a great way to bring together current users of your technology, potential users and advocates for your company. It provides an opportunity to show appreciation for your customers, gain new ones and introduce people to your products. They can also be profitable by collecting from sponsors and attendees.

Partner Conference

Bringing together all of your partners can be a great way to show appreciation, showcase new products and establish new partnerships. Discussions during these events can also help to shake out any issues with your products or operations. It can even bring about ideas for new ways to satisfy your customers.

Half Day Briefing

A half-day briefing can be aimed at any audience but is typically geared toward educating potential new customers on your product lines. These events should include a keynote speaker, product demonstrations and entertainment. You should also consider serving at least one meal to help hold the attention of your audience and keep them alert.

Dinner and Drinks

Setting up an event at a popular restaurant with complimentary dinner and drinks is a sure way to encourage attendance. Be sure to set spending limits so costs remain under control. These types of events are meant for decision makers of highly targeted accounts. Confirmations and reminders will be needed to ensure your event is worth the cost.

Webinars

Webinars have proven to be one of the top ways technology companies can promote their brand, launch new products and generate leads. They are particularly attractive to those business leaders with time and/or budget constraints. Webinars are relatively inexpensive to produce and allow you to speak directly to your audience in the comfort of their own office or home.

Company Tours

Invite your audience to visit your headquarters for a tour and product demonstrations. Having a chance to see how your company operates and how your products work will give your prospects confidence in your business. Transparency is a sought-after trait and showing off your inner workings with a company tour is the ultimate example.

Cookouts

Cookouts are meant for a wider audience and should include a good portion of your staff. Inviting prominent guest speakers, organizing a variety of fun activities and having a variety of quality food and entertainment are all ways to ensure your prospects show up. Provide directions and details on available accommodations for those from outside your local area.

Movie Screenings

Playing off the momentum of a popular recent release can help you draw in movie buffs and those in need of a mental break. Movie screenings offer a way to help your prospects relax and still communicate your company’s message either through video or live demonstrations. Movie souvenirs along with company branded merchandise are great giveaways and will make your event memorable.