When it comes to getting the most out of your sales and marketing teams, cooperation is key. By creating an environment where each department understands what's expected of them and is working together towards the same goal, you set yourself up for success. Here are seven tips to help make sure that your sales and marketing teams stay connected.

1. Establish clear communication channels: It's important to make sure everyone on the team is in sync with each other so that everyone knows what needs to be done. Set up regular meetings between the two departments and establish a system of open communication where everyone can ask questions and voice their concerns.
 
2. Set common objectives: When setting objectives, make sure both sales and marketing understand what is expected from them and work toward the same goal. This way, it will be easier for them to cooperate when working together on projects or campaigns.
 
3. Develop a unified strategy: When sales and marketing teams are both in agreement on how to approach customers, it is easier for them to cooperate. Developing a unified strategy will help ensure that everyone has the same objectives and is working together toward success.

4. Develop content that works for both sides: When it comes to content creation, there needs to be an equal partnership between sales and marketing teams. Content should be tailored to each department's needs and goals in order to ensure maximum engagement from customers.
 
5. Create a feedback loop: It is important that there are regular points of communication between the two teams so that any issues can be quickly resolved and strategies developed together. This feedback loop should also provide a space for ideas and opportunities to be discussed so that both teams can grow together.

6. Share data and metrics: Data can be an invaluable tool when it comes to understanding customer behavior and understanding what works and what doesn't. Sharing this data between departments can help foster collaboration because they'll have more information to work with when strategizing or developing campaigns.
 
7. Celebrate successes: It's important to recognize successes on both sides of the equation, whether they come from sales or marketing. This helps keep morale up and encourages collaboration by showing team members that their hard work is paying off.