Virtual events have taken over in the last few years, and webinars have become an invaluable marketing tool for technology firms. With the complexity that comes along with most tech products, the ability to give a live demonstration, answer questions and receive feedback can go a long way toward improving your sales pipeline. Here we look at five ways hosting a webinar could benefit your tech firm.

Showcase Industry Knowledge 

Webinars provide the perfect platform to establish yourself as a thought leader and your organization as an authority in your industry. Using the time as an opportunity to educate your viewers provides value and can help to build credibility.

Build Brand Awareness

Online events, in general, have never been more popular than they are today. They are essentially virtual meetings, making them very easy to access. If you record your webinars and post them across social platforms, they can build awareness for months after your event.

Develop Relationships

Webinars allow you to show off the human side of your brand. Not only do people get to place a face with the name, but you also have an opportunity to share stories from your past and add a little humor. These types of live interactions can build trust and strengthen relationships.

Generate New Leads 

The primary goal of any webinar is to create new business, whether from a prospect or a current customer. Anyone who registers is a viable lead, and those that attend are essentially taking part in a preliminary discovery call that will qualify them and gauge interest.

Get Feedback

Getting questions and feedback from attendees can provide you with valuable business intelligence on what your customers care about and think of your products. This information can be tough to gather without live interaction in a group setting.

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