One of your company’s most important elements of success is having the right channel partner. A good channel partner should have certain characteristics that will allow them to successfully represent and advocate for your products or services. The ideal channel partner should have a good knowledge base about the target industry and market, which would be beneficial in helping to get your product out there.
Once you have identified the characteristics of your ideal partner, it is time to start recruiting. Here are five steps to help you get started:

Outline Your Requirements: Start by outlining the criteria that potential partners must meet in order to become part of your channel program. This should include both qualitative and quantitative metrics such as target sales volume, geographic reach, and product knowledge.

Prepare an Invitation Package: Create a package with all of the necessary information about your partnership program, including what makes it attractive and competitive compared to other options on the market. Make sure to highlight any unique benefits your company offers so potential partners can make an informed decision.

Launch a Recruitment Campaign: Spread the word about your partner program by launching a targeted recruitment campaign. This could include email blasts, digital ads, social media posts, teleprospecting, and attending industry events.

Evaluate Potential Partners: When potential partners respond to your campaign, it is important to thoroughly review their qualifications and ensure they meet all of the criteria outlined in your invitation package. Take time to have meaningful conversations with each candidate to learn more about their capabilities.

Onboard Your Partners: Once you have identified the best fit for your program, make sure to provide them with thorough onboarding materials so they can hit the ground running. Ongoing support and training is key to helping partners be successful.

Recruiting the right channel partners will be instrumental in helping your company grow and succeed.

Download our guide to learn more!