--- title: 4 Tips To Improve B2B Email Marketing Success description: Email marketing plays a substantial role in B2B marketing campaigns. Follow best practices when developing an email marketing strategy, and statistics image: https://blog.winntech.net/hubfs/Email%20Marketing%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Partners%20on%20It..jpeg --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # Demand Generation Blog ### Never miss an update! Subscribe to our blog. # 4 Tips To Improve B2B Email Marketing Success Posted by [Michael Auer](https://blog.winntech.net/winn-demand-blog/author/michael-auer) on Aug 25, 2021 11:45:17 AM - [Tweet](https://twitter.com/share) ![4 Tips To Improve B2B Email Marketing Success](https://blog.winntech.net/hs-fs/hubfs/Email%20Marketing%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Partners%20on%20It..jpeg?width=737&name=Email%20Marketing%20Concept.%20Button%20on%20Modern%20Computer%20Keyboard%20with%20Word%20Partners%20on%20It..jpeg)Email marketing plays a substantial role in B2B marketing campaigns. Follow best practices when developing an email marketing strategy, and statistics show a higher probability of converting opens or clicks into actionable leads. There are several factors to consider when executing email campaigns. Let’s explore four tips to increase click-through and open rates. ### Best Days To Send Campaigns If you are targeting B2B contacts, most are not in the office during the weekend, so blasting on the weekend would not be the best fit. I ran statistics on 26 of my most recent B2B Email Marketing campaigns to see which days worked best for campaign execution. I found that Tuesdays were the best day for opens; however, Wednesday and Friday were the best days for clicks. Since clicks turn into leads, it’s recommended to execute campaigns on a day where your prospects are most likely to click on a call-to-action so you can convert that lead into a customer. ### Great Email Subject Lines The subject line needs to be relevant to your email content. If you are promoting a webinar, you should have this clearly stated within the subject line. A/B testing is critical to successful email marketing. Take random samples of your contact lists, try two different subject lines and track their open and click-through rates. Avoid SPAM filters by choosing the correct words for your email subject line. Also, keeping your subject lines brief and avoiding special characters will help keep your emails out of the junk box. Take a look at HubSpot’s blog for the ultimate list of email spam trigger words from which you should steer clear. ### Email Body A/B testing for the content within the body is also recommended. You need to ensure that there is an appropriate image to text ratio to avoid SPAM filters. I recommend the 60/40 rule; at least 60% text, up to 40% image, and no more than three images as you may discourage a prospect by distracting them with too many offers. Some prefer the look and feel of email pieces that have banners or images when others prefer a plain text email where pictures do not need to be downloaded by the mail server. Take a random sample of your database, send different versions, and evaluate results to see what works best for your audience. ### Calls-To-Action These can be in the form of a button (image) or hyperlink. You want to make sure that there is some form of call-to-action above the fold (where you do not have to scroll down) to convert a contact that has interest from an open to a click-through. To increase your conversion rate, you should have more than one call-to-action available, preferably within each paragraph. Just as email marketing plays a vital role in the results of B2B marketing campaigns – A/B testing is of equal or greater importance in understanding the behaviors that are so critical to our success. Testing is the substance behind any email marketing program. It gives you a measurement of your impact and, more importantly, the behavior patterns of your customers and prospects. It is a roadmap to email marketing success. Leverage Winn for your next marketing campaign! 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