Your business development team is typically the front line for your sales department. Their daily tasks are often repetitive. Placing one call after another and hearing "no" more often than "yes," so keeping them motivated and engaged is essential for you to achieve business growth. Here are a few ways to help your team members operate at full capacity.
Offer Incentives
Offering incentives is a great way to motivate your business development team and keep them focused on their goals. Outline specific attainable metrics and attach some kind of reward to them. The rewards can come in the form of cash, but unique and outside the box rewards work just as well. Things like paid time off, extra breaks, and even a free lunch can be great motivators.
Hold Team Competitions
Healthy competition is good for any team. Keep a running tally of each team member's metrics on a board or a shared Google document for all to see. Whoever wins the competition should get some kind of prize. You may even consider splitting your team into two or three smaller teams to promote camaraderie and encourage them to cheer on their team members.
Work Multiple Projects
Working on the same project with the same scripting day in and day out can become monotonous. Allowing your team to work on multiple projects will make them more well-rounded and help them to keep their enthusiasm for their primary campaigns. While it is good to have people who are experts in certain areas, a little bit of variety never hurts.
Show Appreciation
Employee appreciation can go a long way toward keeping your team motivated and plays a critical role in employee retention. Small gestures like team meals, outings, awards, and bonuses will show your team that they are an essential part of the company. When employees feel appreciated, they tend to work harder and be more productive.