At Winn Technology Group, we understand the importance of staying up-to-date with the latest trends in B2B technology, so we provide content that helps companies stay ahead of the curve. We cover topics such as lead generation, content marketing, and email campaigns – our blog is a great resource for folks in the B2B tech space. Here are 5 of our most popular blogs from 2025.
Effective Outbound Marketing Tactics To Fill Your Sales Funnel
When it comes to growing a business, your sales funnel is the lifeline of your operations. But what do you do when your funnel feels a little, well… empty? Outbound marketing might just be the solution. While inbound marketing often garners the spotlight, a strategic outbound approach remains a powerful way to grab your audience's attention and drive targeted leads into your pipeline.
Rethink Your Content Marketing Strategy For Better Results
Content marketing has become the force behind successful digital campaigns. However, many marketing professionals and content creators are finding diminishing returns despite increased efforts. If your current strategies aren't working, it may be time to rethink your approach.
Email Marketing Campaigns That Actually Drive Results
Email marketing isn't dead—it's just misunderstood. While social media platforms grab headlines and new marketing channels emerge daily, email continues to deliver a $42 return for every dollar spent. Yet many businesses struggle to see these results. The difference lies in execution.
8 Ways Teleprospecting Has Changed Over The Years
Cold calling once meant grabbing a phone book and dialing numbers until someone picked up. Sales reps would recite scripts, hoping to catch prospects at the right moment. Those days are long gone. Modern teleprospecting bears little resemblance to the traditional cold calling practices of decades past. Technology has revolutionized how sales teams identify, research, and connect with potential customers. What was once a numbers game based on persistence and luck has evolved into a sophisticated, data-driven discipline..
Stop Selling, Start Telling: The Power Of Storytelling In Marketing
Integrating storytelling into your content marketing plan isn't just a creative flourish; it is a strategic necessity. It transforms passive scrollers into engaged listeners, and eventually, into loyal customers. Here, we will explore why storytelling creates such a powerful psychological response, the key elements of a compelling brand narrative, and practical ways to inject story arcs into your everyday content strategy.
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