Marketing success in the new year can help you grow your business in 2023. Marketing is constantly changing and growing, and like many things can even be cyclical. Staying ahead of the curve and adapting to a constantly changing marketing environment is imperative. Here are a few marketing trends to look out for in 2023.

Audience Targeting

Refining who your audience is and has always been important, but with growing technology, it is easier to actually pinpoint and target the customers that you want. So many factors go into building target audiences, and you might have several for one product. However, the way you reach that audience will likely be different, which is why targeting them is essential.

Video Content

Consumers love a gripping video, and they love to see how products work, which is easier to see in a video vs. a set of photos. While long videos can be effective for some audiences, the importance of short-form videos will be high this year. Another popular form of video marketing will be live streaming. You can use live streams to engage with your audience authentically and showcase your products and services.

Influencer Marketing

Part of building trust in your brand can be accomplished by aligning with Influencers that use and love your product. Their followers will be more inclined to try your product if they see somebody they “Know and trust” using it too. Influencers come with all different audience sizes, which means that no matter your budget, you can likely find an influencer or micro-influencer to rep your brand. Some will even talk about you online for just sending a free product.

Smarketing

Fueding sales and marketing teams don’t always have the best numbers. Combining forces can make for easier communications and more streamlined campaigns, which in turn will result in more sales. Team building in sales and marketing is an excellent way to combine the two teams to form one super Smarketing team.

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