While marketing has changed quite a bit due to advancements in technology, the core principles that underlie the success of campaigns remain largely the same.  Here we’ve compiled fifteen of our favorite quotes about the future of marketing.

1. “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.” – Beth Comstock

2. “Social Media can provide a conversational extension to a B2B company’s nurturing programs. Social Media gives us the opportunity to humanize our communications and make our companies more approachable.” – Ardath Albee

3. "Good innovators typically think very big and they think very small. New ideas are sometimes found in the most granular details of a problem where few others bother to look. And they are sometimes found when you are doing your most abstract and philosophical thinking, considering why the world is the way that it is and whether there might be an alternative to the dominant paradigm. Rarely can they be found in the temperate latitudes between the two spaces, where we spend 99% of our lives." – Nate Silver

4. "Anticipated, personal, and relevant advertising always does better than unsolicited junk." – Seth Godin

5. “All marketing is better when you know who you're marketing to.” – Chris Golec

6. “At the end of the day, marketing is about stories, not technology. Tell your story.” – Peter Isaacson

7. “The world of marketing is all about trends and the ability of marketers to identify and cultivate them.” – John Rampton

8. “You look at marketing: everything that's happening in marketing is digitized. Everything that's happening in finance is digitized. So pretty much every industry, every function in every industry, has a huge element that's driven by information technology. It's no longer discrete.” – Satya Nadella

9. “Make something people want and sell that, or be someone people need and sell you.” – Ryan Lilly

10. “Personalization happens when a marketer or salesperson can take a piece of content and make it more useful for a specific prospect or customer.” – John Jantsch

11. “Personalized marketing and advertising is not about sales. It’s about building a relationship with the customer.” – Julian Hillebrand

12. "Your future prospects resemble your best customers, and that's the place you should start.” – Holger Schulze

13. “We need to engage consumers emotionally. We need to give consumers a reason to listen to our message. This is about seduction — not repetition.” – Michael Aidan

14. “[The biggest mistake I ever made?] I lost over a million dollars into a hosting company. It was my worst investment to date. The idea we had was great, but the people who ran it weren’t rockstars. The big lesson I learned… ideas are a dime a dozen, it is all about the people.” – Neil Patel

15. “Social media requires that business leaders start thinking like small-town shop owners. This means taking the long view and avoiding short-term benchmarks to gauge progress. It means allowing the personality, heart and soul of the people who run all levels of the business to show.” – Gary Vaynerchuk