As with everyone else during this time, content writers have faced some new challenges. Not only has the amount of content being produced spiked over the last couple of months, making for a lot of noise on social channels, finding what to write about and being sensitive to everyone’s unique situation has been difficult. That being said, we felt it necessary to put out a bit of inspiration for our fellow content writers.  Enjoy!

1. “What I love about content is it has the power to change people’s lives for a second or for a day or forever. Great content creates space for people to pause and reflect, and that space is where transformation happens.” – Jolie Miller

2. “When we create something, we think, ‘Will our customers thank us for this?’ I think it’s important for all of us to be thinking about whatever marketing we’re creating; is it really useful to our customers? Will they thank us for it? I think if you think of things through that lens, it just clarifies what you’re doing in such a simple, elegant way.” – Ann Handley

3. “Start writing, no matter what. The water does not flow until the faucet is turned on.” — Louis L’Amour

4. “Explore your own innermost thoughts to create content that will evoke deeply relatable emotions and passion in others.” ― Ken Poirot

5. "Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." – Leo Burnett

6. “Not a wasted word. This has been a main point to my literary thinking all my life.” —Hunter S. Thompson

7. “We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis

8. “It’s not the best content that wins. It’s the best promoted content that wins.” – Andy Crestodina

9. “Don’t bend; don’t water it down; don’t try to make it logical; don’t edit your own soul according to the fashion. Rather, follow your most intense obsessions mercilessly.” — Franz Kafka

10. “Idea debt is when you spend too much time picturing what a project is going to be like, too much time thinking about how awesome it will be to have this thing done and in the world, too much time imagining how cool you will look, how in demand you’ll be, how much money you’ll make. And way too little time actually making the thing.” – Jessica Abel