A strong relationship with your brand is what breeds customer loyalty. Your brand can be even more important than the products and services that you offer. While there are dozens of components to building a strong brand, we’ve chosen five on which to focus your energy.

Consistent Identity

Your company’s logo, colors and name should be consistent across all channels. This makes your brand easily recognizable and more memorable over time. Your website, social media pages and marketing materials should all contain consistent branding, leaving little doubt which organization they are representing.

Mission Statement

Your mission statement is what communicates the purpose of your brand. This purpose will play an integral role in your ideal prospects developing a connection with your company. When crafting your mission statement, you want to consider your core beliefs, what problems your products solve and your ideal buyer persona.

Market Positioning

What makes your brand different and how can prospects distinguish your company from its competitors? How your company is perceived in relation to your competition will largely determine your level of success. Find your niche and focus your resources in that area. Casting too wide of a net can result in wasted marketing dollars and messaging that is too generalized to resonate with your ideal prospects.

Company Culture

Company culture has become a hot topic over the last decade and now plays an important role in the perception and popularity of your brand. There are many different components that make up your company culture and a buy in is needed from all levels of the organization to create something truly special. Creating an atmosphere built around respect, productivity, creativity and innovation can be difficult, but can result in everyone from employees to customers advocating on your behalf in their personal and professional circles.

Customer Experience

Word of mouth advertising and referrals are still some of the most effective ways to gain new customers. A first-class customer experience that focuses on the wants and needs of your target market is sure to be discussed within the networks of your customers and prospects.