Demand Generation Blog

It must be an interesting career as a venture capitalist, investing, selling and trading in start-ups. Trying to determine which companies will become the next Google or Facebook, working with inventors and accelerators, looking for a great idea and buying in before the big spark which will take a company into the stratosphere. What do they look for? How do some people have this innate ability to discern so effectively the criteria for business success and how much of it one company has over the next? All good questions, but what if the system was backwards?

Any successful business became so by being able to, first and foremost, research effectively and respond diligently to the changes, direction and trajectory of its various KPI’s (key performance indicators) which measure success, failure and profits. In marketing, having the ability to track and monitor your progress can make or break a company’s balance sheet. As creating strong pipelines of sales qualified leads is what keeps the lights on at the end of the day.