The internet is the most influential place to hook your prospect’s attention. With nearly 4 billion internet consumers, it’s no surprise that it’s a game changer for numerous companies around the world. Having attention grabbing content across social media is one of the most effective ways to continue developing your company. To stay ahead of the competition, try following these methods to grab your prospect’s attention.

Visual Content

Statistics have shown and proven that the companies who use visual content, are more likely to see a spike in the engagement and response of social media enthusiasts. To stand out, many companies are adding visual content to differentiate themselves from the competition. You can implement this by choosing the proper tools to assist you in creating visuals for social media. Follow through with this strategy, and you will see a difference in how much attention you receive with the content you publish.

Personalized Content

This strategy catches a prospect’s attention due to the content being directly tailored to them. An example of this would be specifically targeting the pain points a particular industry, vertical, or job role may experience, and how your solution may assist in resolving them. By utilizing personalized content, you can grab the attention of your prospect, and keep them intrigued by providing insight on different ways to improve or expand their specific business. This provides a sense of empowerment to the prospect because customers today want brands to see them as individuals instead of nameless and faceless consumers.

Surveys

Using surveys can be extremely beneficial to the continued growth of your company. By implementing this, you will have the ability to efficiently explore different solutions to pain points in the industry. By using this strategy, the company will obtain significant market research from a targeted survey audience. You can also use this method to monitor customer satisfaction and feedback. This strategy provides you with up-to-date feedback that will help you continue to run your company effortlessly. Surveys assist in seizing your prospects attention as many will be willing to share their viewpoints on subject matter relevant to their industry. They will also be interested in the results of your survey, so be sure to post your findings.

Targeted Paid Ads

This strategy allows you to personalize content to a job title, industry, company, vertical or even all of the above. Using paid social media ads is more effective than others because you have the ability to use demographics to ensure that you target a specific audience. Paid ads are a great way to get your prospects attention on social media. They allow you to target your audience at a much more granular level. Being able to target your audience by industry, vertical, job title, and even company name allows you to create personalized ads that speak directly to specific pain points those group may be experiencing. personalization is one of the key factors in gaining your audiences attention when using any marketing tactic.

Newsjacking

Newsjacking is defined as “the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success”. There is always “Breaking news” in the world we live in today, so why not use this to your advantage? With this, marketing companies have the benefit of using these stories in efforts to maximize the amount of responsiveness they may receive from their prospects. Doing so can provide you with the attention of many different prospects, and provide you with the exposure needed to benefit your business in some way or another.

Gaining the attention of your prospects on social media is vital in assisting in the success of your marketing campaigns as social media is one of the most popular ways people research and learn about companies and products.  Using these tactics can help to expand the reach of your content and improve the relationships you have with your prospects and customers.