--- title: Winn Unveils Latest White Paper - 7 Ways to Effective B2B Channel Marketing description: "Winn Technology Group is happy to announce the release of their latest white paper: “7 Steps to Effective B2B Channel Marketing\"" --- [**](https://www.facebook.com/winntechnology/)[**](https://twitter.com/winntechnology)[**](https://www.linkedin.com/company/winn-technology-group) ** [800-444-5622](tel:1-800-444-5622) [![Winn-Logo-Digital-2017.png](https://blog.winntech.net/hs-fs/hubfs/Winn-Logo-Digital-2017.png?width=215&name=Winn-Logo-Digital-2017.png "Winn-Logo-Digital-2017.png")](https://www.winntech.net) - [Home](https://248984-hs-sites-com.sandbox.hs-sites.com/demand-generation-and-creation-marketing) - Services - [Demand Creation](https://www.winntech.net/demand-creation-solutions) - [Account-Based Marketing](https://www.winntech.net/account-based-marketing) - [Inbound Marketing](https://www.winntech.net/inbound-marketing) - [Lead Nurturing](https://www.winntech.net/lead-nurturing) - [Channel Marketing](https://www.winntech.net/channel-marketing) - [Event Marketing](https://www.winntech.net/event-marketing) - [Database Marketing](https://www.winntech.net/database-marketing) - [Inbound Response](https://www.winntech.net/inbound-reponse) - [Core Verticals](https://www.winntech.net/marketing-services-it-financial-healthcare) - [Demand Center](https://www.winntech.net/demand-center-automation-channel-direct-sales) - [About](https://www.winntech.net/about-winn-technology-group) - [News](https://blog.winntech.net/news) - [Leadership Team](https://www.winntech.net/leadership-team) - [Community Commitment](https://www.winntech.net/community-commitment) - [Partners](https://www.winntech.net/partners) - [Careers](https://www.winntech.net/careers) - [Resources](https://www.winntech.net/demand-generation-resources) - [Contact](https://www.winntech.net/contact-winn-technology-group) - [Blog](https://blog.winntech.net/winn-demand-blog) [![GET A QUOTE](https://no-cache.hubspot.com/cta/default/248984/70155082-2382-47ea-be63-11fb663c6f10.png)](https://cta-redirect.hubspot.com/cta/redirect/248984/70155082-2382-47ea-be63-11fb663c6f10) # News Releases # Winn Unveils Latest White Paper - 7 Ways to Effective B2B Channel Marketing Posted by [Michael Auer](https://blog.winntech.net/news/author/michael-auer) on Aug 2, 2011 11:40:00 AM - [Tweet](https://twitter.com/share) PALM HARBOR, FL – August 2, 2011 – Winn Technology Group is happy to announce the release of their latest white paper: “7 Steps to Effective B2B Channel Marketing.”  Our white paper discusses the on-going shift in the IT market and how there is a steady movement towards a greater focus on the Channel - to increase sales, achieve increased market penetration and enhance brand recognition. It also addresses challenges prime vendors are facing with identifying, qualifying, and onboarding new channel partners. Furthermore, it discusses how these challenges can affect Partner Recruitment and Lead Management when executed the wrong way. Winn Technology Group resolves those challenges in 7 steps.    Learn how to evaluate your performance and develop the right strategy for your Channel Demand Generation process.    Take advantage and download our white paper today.   ##### About Winn Technology Group Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to: -   Generate qualified leads and appointments,  -   Capture attendees for live events and webinars,  -   Nurture, cultivate, and qualify actionable leads,  -   Collect and analyze valuable business intelligence,  -   Build brand awareness and name recognition. As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, please [contact us](https://www.winntech.net/index.cfm/contact-us). Topics: [News Release](https://blog.winntech.net/news/topic/news-release) [** ** ](https://www.facebook.com/winntechnology/) [** ** ](https://twitter.com/winntechnology) [** ** ](https://www.linkedin.com/company/winn-technology-group) [Privacy Policy](https://www.winntech.net/privacy-policy) 523 Palm Harbor Blvd. Palm Harbor, FL, 34683 800-444-5622 [info@winntech.net](mailto:info@winntech.net) © 2026 Winn Technology Group [Template By Brand Builder Solutions](https://www.brandbuildersolutions.com/)