PALM HARBOR, FL – January 10, 2012 – Winn Technology Group releases the second of their Channel Marketing series: “Lead Nurturing Strategies For Channel Marketing.”
We take a more comprehensive look into the concept of lead nurturing programs for the Channel, one of the most critical elements of long-term partner and channel marketing.
Download our white paper today!
Technology vendors and their Channel partners face a variety of issues and challenges in structuring, implementing and maintaining an effective Channel Marketing program. There are a number of best practices and innovative concepts that can be implemented to overcome these challenges – creating an effective alignment between the parties, and ultimately, driving sales revenue and market penetration.
Too often, partners have traditionally focused only on low-hanging fruit, the short-term sales opportunity, without recognizing the value of longer-term, ongoing cultivation. While hopefully driving initial revenues, the pipeline is never truly developed. The complexities of setting up a true nurturing program can be overwhelming for a small to mid-sized Channel partner.
If you missed out on the first whitepaper, "7 Steps to Effective B2B Channel Marketing,” it can be downloaded at http://bitly.com/nSkuIR
About Winn Technology Group
Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:
- Generate qualified leads and appointments,
- Capture attendees for live events and webinars,
- Nurture, cultivate, and qualify actionable leads,
- Collect and analyze valuable business intelligence,
- Build brand awareness and name recognition.
As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, please contact us.
