PALM HARBOR, FL – July 1, 2018 – Winn Technology Group, Inc. and Averetek, Inc. announced today that they have entered into a strategic partnership, establishing collaborative marketing solutions for clients in the technology sector.
The partnership between Winn and Averetek will expand the combined expertise of both firms in the channel marketing arena to the marketplace. Averetek, providers of channel marketing software with the largest active user base in the world, has enhanced its lead generation platform with the leading direct marketing, tele-prospecting, digital marketing, and demand generation capabilities of Winn. The partnership will provide brands using the Averetek platform with customizable, effective, and successful campaigns that can be shared directly with their channel partners, enhancing customer outcomes and increasing revenue.
At the same time, Winn is excited to be able to offer our global client base the outstanding capabilities of Averetek’s channel partner portal solution. The expansion of Winn’s offerings with Averetek is aligned with our growth in the digital marketing arena, and continues to expand upon Winn’s strong support of the Demand Center model for shared service marketing.
“The relationship between Winn Technology Group and Averetek brings together critical components of a channel marketing strategy: the integration of marketing automation with Account-based, call-centric marketing,” stated Geoff Swallow, President and CEO of Winn Technology Group. “The market can now access an extremely cost-effective, integrated solution that brings two leading offerings together to drive a strong Return on Marketing Investment.”
“We’re excited to team up with Winn Technology Group to offer Averetek’s clients and their channel partners expanded demand generation solutions,” said Peter Thomas, CEO and Founder of Averetek. “Winn’s ABM, Lead Nurturing, and Event Marketing solutions are a perfect complement to Averetek’s industry-leading channel marketing solution.”
About Winn Technology Group
Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, tele-prospecting, lead nurturing, event marketing, database services, inbound response management, and digital marketing. Winn communicates daily with IT, line of business, and executive level contacts responsible for making technology purchasing decisions. For more information, visit www.winntech.net, or call us at 1-800-444-5622
About Averetek
Averetek is the most active provider of channel marketing automation software in the world with over 320,000 users from 70,000 channel partner organizations in 160 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Pure Storage, Splunk, SonicWALL, and Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue. For more information, please visit www.averetek.com.b
Averetek is the most active provider of channel marketing automation software in the world with over 320,000 users from 70,000 channel partner organizations in 160 countries. Averetek is the partner-led demand generation engine for leading brands like SAP, Pure Storage, Splunk, SonicWALL, and Avalara. Averetek’s clients use the platform to enable their channel partners to plan and execute a variety of marketing campaign tactics through simple workflows that generate pipeline and revenue. For more information, please visit www.averetek.com.
