PALM HARBOR, FL – October 12, 2011 – As a recognized leader in B2B IT Channel Marketing, Winn Technology Group has developed a unique VAR and channel partner database of the most successful and productive companies in the technology reseller community.
Winn has identified several thousand domestic resellers for leading technologies including Oracle, HP, VMware, SAP, Salesforce.com, Adobe, and Cisco. Plans are to add approximately 1,000 select vendor companies per month over the next few months relevant to other market-leading and emerging technologies.
Targeted contacts within the database include C-level, VPs, Directors, and Managers of Sales, Marketing, and Business Development. For technology companies that rely heavily on the channel to sell their products and services, the “quality” of their resellers is more valuable asset than the “quantity”. High-performing resellers increase revenues and market share. This database will be a vital resource for companies:
- Embarking on building or expanding a channel program,
- Revamping their current channel offerings,
- Refreshing their reseller ecosystem due to VAR lifecycle issues, changes in product/service alignment, and changes in the business model for resellers such as the migration to managed services.
This database will be made available to Winn clients at no charge as part of channel recruitment campaigns.
About Winn Technology Group
Winn Technology Group is a privately–held marketing solutions company headquartered in Palm Harbor, Florida. Exclusively providing marketing support to the technology industry since 1990, Winn has provided leading firms with B2B marketing solutions, conducting thousands of initiatives to:
- Generate qualified leads and appointments,
- Capture attendees for live events and webinars,
- Nurture, cultivate, and qualify actionable leads,
- Collect and analyze valuable business intelligence,
- Build brand awareness and name recognition.
As the state of the technology market changes and adapts, Winn has continually been recognized for our strong focus on Lead Nurturing and Channel Marketing programs. For more information, please contact us online or call us 800-444-5622.
