PALM HARBOR, Fla. (June 2015) - Winn Technology Group starts a pilot program with a Colorado based mobile printing company. The program is designed to target Home Healthcare companies who have the need to provide their field clinicians with the ability to perform point of care printing.

Winn is taking a multi-pronged approach of email marketing, prioritizing digital interest, and nurturing at the back end. After collaborating with the client to align buyer personas and optimizing landing pages, Winn developed digital workflows to leverage email marketing and teleprospecting. With teleprospecting Winn plans to target a specific universe over a 12 week period to gain marketing qualified leads for the client. Combined with teleprospecting, Winn will conduct internet research to enhance business intelligence for better targeted messaging. Upon completion of the pilot program Winn will continue to nurture non-sales qualified leads for 3 months.

About Winn Technology Group, Inc.

Founded in 1990, Winn Technology Group is a leading provider of global, multi-channel marketing solutions for the technology industry. For both direct and channel sales, Winn supports demand creation, account-based marketing, channel management, tele-prospecting, lead nurturing, event marketing, database services, and inbound response management. Our financial expertise includes supplier enrollment, dynamic discounting, and product support. Winn communicates daily with IT, line of business, and executive level contacts responsible for making technology purchasing decisions. For more information, visit our website atwww.winntech.net, or contact us at info@winntech.net or call us at 1-800-444-5622.